Mini-chain Pho is now a decade old, but despite its relative maturity and the expansion in the number of outlets, its winning formula remains undiminished.
Pho Oxford Circus (August 2012)
Absolutely perfect for a quick lunch at very reasonable prices. To find somewhere with such high quality – and differentiated – food so close to the chaos of Oxford Street is highly satisfying. Pho does not do pretention (basic decor and slightly tatty menus, staff dressed very casually), but this adds to the effect.