From a modest café that opened over a hundred years ago, to a Michelin-starred celebrity hang-out, the history of the Ivy has been both varied and colourful. The brand remains an enduring one in the culinary world despite having opened Ivy spin-offs across the country, in towns such as Guildford. Its most recent venture has been to create an Asian sub-brand. Trading partly on its name, the ethos at Ivy Asia is full-on decadence with decent enough food to match.
Dim-t: Not shining
The restaurant trade is Darwinian. Only the fittest should survive. How Dim-t has endured for since the mid-2000s and expanded into a mini chain of half a dozen outlets is an absolute mystery to this reviewer. He and his dining comrade visited the Hampstead original and were mostly disappointed from start to finish.
Arcade Food Hall: Lucky dip
Could Arcade be the future of modern dining experiences? Many would believe so. Go visit at any time of the day and Arcade is packed. Even with a capacity of 350 covers, booking on a week night evening has now become necessary. Far from the JKS Group (the backers of Trishna, Gymkhana, Brigadiers etc.) having over-extended themselves with Arcade, it is an exceptionally well-executed concept. There’s something for everyone.
Lucky Cat: Lucky for some
A decade or so ago, Gordon Ramsay was, arguably, one of the most famous chefs in the UK. He has certainly been responsible for a subsequent generation of culinary luminaries such as Clare Smyth and Jason Atherton. Current consensus, however, veers to the critical for Ramsay – maybe he has lost his touch? – and when Lucky Cat opened in late 2019 (unfortunately just pre-pandemic), critics seemingly rushed to be sceptical. Sure, maybe London does not need another slightly edgy yet still very commercial pan-Asian venture (think Roka, Zuma et al), but my comrade and I were recently impressed by a lunchtime visit to Lucky Cat.
Avenue: Road to nowhere?
Why call a restaurant avenue? Are diners being taken on a journey? If so, to where? Plaudits to Avenue for having survived for over twenty years – no mean feat in the cut-throat restaurant market of London. Some of its success must be down to constant reinvention, attempting to stay relevant and draw in as broad a range of punters as possible...
Sexy Fish: Fish, yes. Sexy, not especially (July 2016)
House of Ho: Not so Ho-t (May 2016)
Three Eight Four: Small and almost perfectly formed (March 2015)
Kurobuta Marble Arch: On-trend, if not for all (September 2014)
It seems that if you want to attempt to ensure success in opening a London restaurant then there is a fairly simple formula to follow: you hire a chef formerly at a prestigious restaurant (in this case, Nobu); you offer pan-Asian fusion food; you make all the dishes obligatory for sharing; and you staff the place with trendy and good-looking people.